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Tecno Fidta renews its image

Oct 11, 2017

As part of Messe Frankfurt's global strategy, the brand updates its visual identity and becomes part of the new "Food Technologies" business cluster

Tecno Fidta

The international food market is constantly growing and changing. For this reason Messe Frankfurt, the leading organizer of exhibitions and congresses, has gathered all its food-related trade shows under the "Food Technologies" title and renewed its brand image.

Currently, the German firm has four events within this sector: the world-renowned IFFA, in Frankfurt; Meat Expo in China; Modern Bakery in Moscow; and Tecno Fidta, the International Food Technology, Additives and Ingredients Trade Fair, held every two years in Buenos Aires.

The next edition of Tecno Fidta will take place from September 18th to 21st, 2018 at the Costa Salguero Center with its brand new image: a modern logo and visual identity, more fitting with the business cluster to which it now belongs.

The four events now have a uniform appearance, with three optically delimited zones showing key images of all the sectors included in the exhibitions.

The creation of this business cluster is an important step in our strategy for the global food market," Ms. Lorenz said. "It represents our company's international expertise in this sector, allowing us to concentrate all of our strengths and know-how.

In the case of Tecno Fidta, the represented product groups are: processing; packaging and bottling; additives; ingredients and raw materials; cold storage; laboratories and quality assurance; automation and control; industrial hygiene products for food- and beverage-processing plants; accessories and peripherals; and industry services.

Ms. Ruth Lorenz, Vice President of Technology at Messe Frankfurt, is responsible for this portfolio. "The creation of this business cluster is an important step in our strategy for the global food market," Ms. Lorenz said. "It represents our company's international expertise in this sector, allowing us to concentrate all of our strengths and know-how."

Sustainable food production for the world's growing population, energy and resource efficiency, hygiene and product safety, and process optimization & flexibility are all key issues for the modern industry. For this reason, the global diffusion of innovative technologies for food processing and packaging is essential if these challenges are to be faced.

Messe Frankfurt supports the international growth of the food industry with a strategy of global events, now gathered under the same brand.

Tecno Fidta, the International Food Technology, Additives and Ingredients Trade Fair, will take place from September 18th to 21st, 2018 at the Costa Salguero Center in Buenos Aires, Argentina.

Further information: www.tecnofidta.com
Twitter: @TecnoFidta
Facebook: /TecnoFidta

Event exclusively planned for professionals and businessman of the sector. People under 18 years even attending with an adult or carrying baby strollers will not be admitted.

Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,500* employees at some 30 locations, the company generates annual sales of around €661* million.
Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
*preliminary numbers 2017
For more information, please visit our website at:
www.messefrankfurt.com | www.congressfrankfurt.de | www.festhalle.de

Background information on Messe Frankfurt Argentina
Messe Frankfurt Argentina is the affiliate of the worldwide trade fair organization leader. The purpose of the fairs is to promote actual business meetings to boost activity in regional markets, in the domestic market and in turn prompt the development of the technological pole in each area. The current portfolio of shows of Messe Frankfurt Argentina includes the following exhibitions: Automechanika Buenos Aires, BIEL Light + Building, Confemaq, Emitex, ExpoCehap, ExpoFerretera, ExpoMant, Intersec Buenos Aires, Simatex, Tecno Fidta. In addition to numerous congresses and special events for third party, such as Argentina Oil & Gas Expo, Arminera and Feria COAS de las Naciones, among others.
For more information, please visit our website ay
www.argentina.messefrankfurt.com

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