With a great number of participants and a varied panel of lecturers, it came to an end the first #TecnoFidtaConecta, a cycle of Talks on Technology, Economy and International Business aimed at the food technology industry. The initiative was presented as the starting point of a series of digital activities that will take place before the exhibition in April 2021.
“We start to see better perspectives in rich countries, with job recovery and encouraging signs in USA, Germany, and China. In Argentina, it has been decided to avoid default and speed up the negotiations with the IMF and this was something positive”
#TecnoFidtaConecta began with “Panorama”, with two economic segments. In the first one, the journalist and analyst Guillermo "Willy" Kohan talked on “Argentina during and after coronavirus”, in which he anticipated some macro-economic variables to be taken into account and the main challenges that the country faces in the short and medium term. “We start to see better perspectives in rich countries, with job recovery and encouraging signs in USA, Germany, and China. In Argentina, it has been decided to avoid default and speed up the negotiations with the IMF and this was something positive”, he said.
“We are a country with little relative participation in international trade (0.31%), but in terms of food exports Argentina implies 2.05% of the total. It is an activity in which we play in the major leagues.”
The second economy segment took place on Wednesday and was in charge of the specialist and consultant in international business Marcelo Elizondo who lectured on “The future of strategic markets for Argentina and the challenges and opportunities of foreign trade in the new context”. During his talk, Elizondo stated: “We are a country with little relative participation in international trade (0.31%), but in terms of food exports Argentina implies 2.05% of the total. It is an activity in which we play in the major leagues.” The specialist analyzed the markets in which the country can insert its food and agriculture products and which are the current challenges and demands to export with great success. “In spite of the decrease in world trade caused by the pandemic, the consumption of agricultural and livestock goods remained stable and it even increased. To export more, you need to produce more. In Argentina, we do not have an issue in terms of demand, we have an issue in terms of offer", he said.
“All these trends and new needs require today more than ever investment, research and innovation in food technology. The pandemic has just speed up processes that were already taking place."
The last day of #TecnoFidtaConecta was devoted to innovations and new practices of the food industry in the “Where we go” segment. In this space, the specialists Marcela Leal (Universidad Maimónides) and Mariana Sánchez (INTI) talked with Dévora Dorensztein (Red Alimentaria) on the latest trends of the sector, highlighting the four most important ones: environmental awareness, with more demanding consumers that request sustainable products; waste recovery thanks to new technologies that enable us to use ingredients that were discarded before; consumers with special needs and specific diets (sportsmen and sportswomen, vegans, intolerances and allergies, among others); and the "fair share", that implies changes in packing technologies and systems. “All these trends and new needs require today more than ever investment, research and innovation in food technology. The pandemic has just speed up processes that were already taking place", said the panelists.
#TecnoFidtaConecta goes on with new lectures and proposals. The next one will take place on October 7 and 8 and it is organized, this time, together with Red Alimentaria. During two unmissable days, renowned academicians, researchers, business professionals and representatives of several institutions related to the sector will talk on "Food, new scenarios: trends, technologies, nutrition, loss and waste”. The activity will be broadcasted from Red Alimentaria’s platform and is free, with prior registration.
Further information: www.tecnofidta.com
Press information and photographic material: click here
Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,500 employees at 30 locations, the company generates annual sales of around €718 million. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
Background information on Messe Frankfurt Argentina
Messe Frankfurt Argentina is the affiliate of the worldwide trade fair organization leader. The purpose of the fairs is to promote actual business meetings to boost activity in regional markets, in the domestic market and in turn prompt the development of the technological pole in each area. The current portfolio of shows of Messe Frankfurt Argentina includes the following exhibitions: Automechanika Buenos Aires, BIEL Light + Building Buenos Aires, Confemaq, Emitex, ExpoCehap, ExpoFerretera, ExpoMant, Salón Moto, Intersec Buenos Aires, Simatex, Tecno Fidta. In addition to numerous congresses and special events for third party, such as Argentina Oil & Gas Expo Buenos Aires, Argentina Oil and Gas Expo Patagonia and Arminera, among others.
For more information, please visit our website at www.argentina.messefrankfurt.com
- Download press release here (pdf, 127 KB)